One of the most visible fighters in President Trump’s White House press operation is moving on — and Karoline Leavitt has already found her replacement inside the administration.
Deputy Press Secretary Abigail Jackson announced Wednesday that she will leave the White House for OnMessage Public Strategies, a Republican public-affairs firm.
Jackson framed the move as a new chapter after an honor-filled run serving President Trump and the American people.
President Trump is the greatest President of my lifetime — it’s been a tremendous honor to work for his Administration and alongside such talented colleagues on behalf of the American people.
Looking forward to this next chapter! https://t.co/yYlVkLCV6o
— Abigail Jackson(@abigailmarone) July 29, 2026
Jackson has occupied one of the tougher communications jobs in Washington.
Axios first reported that Jackson’s final day at the White House will be August 7. The 29-year-old has served as the press liaison for three especially demanding parts of the administration: the Justice Department, the Department of Homeland Security, and Capitol Hill.
That portfolio put Jackson in the middle of border enforcement battles, legal fights, congressional disputes, and the daily media pressure surrounding President Trump’s agenda.
Axios also reported that she has become a regular presence on Fox News and other conservative media outlets. She will now take that experience to OnMessage Public Strategies, which advises major companies, trade associations, and other organizations.
White House Deputy Chief of Staff Stephen Miller praised Jackson as a communications powerhouse who brought tenacity, integrity, professionalism, and talent to the job.
Leavitt offered an equally strong endorsement.
The Hill reported that Leavitt called Jackson one of the best communicators in Republican politics and credited her with helping senior administration officials shape press coverage and deliver President Trump’s message. The report also confirmed that Jackson’s White House service ends August 7 and that OnMessage has publicly welcomed her as a new member of its team.
Leavitt also emphasized the trait that often matters most inside a fast-moving White House: dependability. She described Jackson as a workhorse who could be counted on to get the job done.
Jackson joined the White House in May 2025 as deputy press secretary. In January, she added the title of special assistant to the president.
She had already built a deep Republican communications résumé before entering the administration.
The Hill traced Jackson’s earlier work through the Republican National Committee and Senator Josh Hawley’s office, where she rose from press secretary to deputy chief of staff and communications director. She also served as a deputy press secretary for former Representative Matt Rosendale and worked in rapid response for President Trump’s campaign.
That path gave Jackson experience in campaign messaging, congressional communications, party politics, and White House media strategy before age 30.
The Hill also reported that Stephen Miller praised her work on some of the administration’s most important policy initiatives and said she had earned admiration from colleagues across the team.
That background explains why the White House entrusted her with some of its most politically sensitive assignments.
It also makes her next destination a natural fit.
OnMessage Public Strategies says it was built by strategists from its parent political consulting shop to help companies and trade associations navigate difficult political and policy fights. The firm was launched as a stand-alone public-affairs operation by partners with experience in national campaigns, congressional politics, government service, and corporate reputation battles.
Its work includes political intelligence, issue advocacy, crisis communications, polling, public relations, and paid media campaigns.
The firm says its strategists have guided campaigns at every level, worked with congressional political committees, and served in senior federal and state government positions.
Its partners include veterans of major Senate campaigns and the political arms of both the U.S. Senate and House. The company operates near Washington, with additional offices near state capitals in Maryland and Louisiana.
OnMessage’s own description stresses persuasion under pressure: finding the audiences who can move an issue, shaping the right message, and breaking through a nonstop media environment.
Jackson is leaving one of the country’s most demanding messaging environments with firsthand experience in exactly the kind of high-pressure political combat the firm sells to clients.
Meanwhile, the White House is keeping continuity by promoting from within the broader Trump team.
Leavitt announced that Lauren Bis, the Department of Homeland Security’s assistant secretary for public affairs, will take over Jackson’s role.
Bis arrives with direct experience defending the administration’s homeland security and immigration agenda — two of the same pressure points Jackson handled from the White House.
Leavitt called Bis a key player at DHS from day one and said she would fit right in with the White House team.
That is the larger story here.
Jackson is taking her Trump White House experience into a Republican-aligned public-affairs firm, while her replacement comes from inside the administration and already knows how to defend its most contested policies.
The personnel will change. The message — and the fight behind it — will not.
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[ H/T WLT Report ]
