40,000 Pounds Of Beer “STOLEN” – Iconic Company Says

A truck carrying an estimated 40,000 pounds of Pabst Blue Ribbon beer was stolen in Montclair, California, in what may be the biggest beer heist ever.https://t.co/0c4ANhSLs5 pic.twitter.com/Kti6mQ8yLF

— ABC News (@ABC) August 29, 2026

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The company did not explain the unusual countdown, though the 18-day, 44-minute window may be a nod to 1844, the year Pabst was founded.

The brand later issued a second post to quash doubts that the bizarre disappearance was a marketing stunt.

“To clear up the confusion, this story is real,” Pabst wrote, urging anyone with information that could help solve the case to send a direct message.

As the deadline ticked down, the company warned that the “beer is getting warmer” while the trail gets colder.

It asked anyone who thinks they spotted the truck to snap a photo, tag Pabst or send a direct message with information about its whereabouts.

Montclair police are investigating two cargo thefts reported Aug. 17 at an Anheuser-Busch distribution center that investigators believe could be linked.

In the first incident, a shipment worth about $45,000 and bound for Tucson, Arizona, was picked up for delivery around 10 a.m. local time but never arrived, police said.

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A truck carrying an estimated 40,000 pounds of Pabst Blue Ribbon beer was stolen in Montclair, California in what may be the biggest beer heist ever. The stolen truck was loaded with what is equivalent to more than 50,000 cans of Pabst Blue Ribbon. https://t.co/BFDl9rYET7 pic.twitter.com/wg552f61o0

— Eyewitness News (@ABC7NY) August 28, 2026

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In a statement to Eyewitness News, a Pabst spokesperson said the company is “working with the local authorities to try and recover the stolen truck and are grateful for all their hard work.”

“We hope that whoever managed to steal our truck also knows the importance of keeping beer cold.”

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